Digital marketing can be tricky, and it is also a time-consuming affair. It is common for many companies to have an in-house team and outsource to a reputable agency. If your company has a marketing department and needs some help, you can consider outsourcing specific tasks to a reputable SEO agency. Below are some of the common tasks that companies have experienced agencies take care of to help give your website the boost it needs to drive it up the rankings.
Back Link Audits
When you have a large e-commerce website with thousands of pages, you will most likely have a lot of backlinks as well. You will need to keep an eye on your backlink profile to ensure you do not have any low-quality or spammy links pointing to your website. It is an ideal task to outsource to a reputable agency, and they can collate all your backlinks and then go through them and rate them, so you know which ones to disavow.
If you are using blogger outreach for your digital marketing campaign, you may also want to consider outsourcing this task. Outreach is a time-consuming task that is also repetitive, so it is an excellent one to outsource and get your in-house team working on other things. Your digital agency can find and approach high-quality websites for you that it would be good to get a do-follow link from while you take care of the daily running of your business.
Web Development Tasks
You may also have web development tasks that are more cost-effective to outsource than use your in-house team to do. It is especially good when planning a website migration, and you can also get them doing other tasks such as the speed optimisation of your website. Speed optimisation is not a particularly difficult task, but it is time-consuming and mundane, and your web developers will thank you for outsourcing it to a reputable agency.
Video Content Creation
Video content is an excellent way to get exposure online, and if you have no experience in creating it, you may need the help of experts. You can use an experienced company to help you create engaging content for your marketing that is entertaining and helps to give your business exposure online. There is much more to creating video content than taking out your phone and recording random things, so you may need professional input to do well.